Elite Airport Transfer

Elite Airport Ltd (“Elite Airport Transfer”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or use our airport transfer services. This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), and recognised privacy principles applicable to GCC customers.

By using our website or services, you agree to this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies when you:

• Visit or browse https://eliteairporttransfer.co.uk

• Contact us by phone, WhatsApp, email, live chat, or social media

• Request a quote or make, amend, or cancel a booking

• Register an account

• Receive service updates, receipts, or marketing communications

These are referred to collectively as the Elite Airport Transfer Services.

Our services are not intended for children under the age of 16, and we do not knowingly collect personal data from minors.

2. Data Controller

The data controller responsible for your personal data is:

Elite Airport Ltd

Company Number: 14841882

Suite 107, Crystal House

New Bedford Road

Luton, LU1 1HS

United Kingdom

Website: https://eliteairporttransfer.co.uk

Email: bookings@eliteairporttransfer.co.uk

3. Data Protection Contact

We have appointed an internal Data Protection Lead to oversee privacy compliance. You may contact us confidentially by:

• Writing to our registered office (marked “FAO: Data Protection”), or

• Emailing us at the address above

If a formal Data Protection Officer (DPO) is appointed in the future, this policy will be updated.

4. Personal Data We Collect

Information You Provide

We may collect personal data such as:

• Name and title

• Company name (if applicable)

• Email address

• Phone number

• Address (where provided)

• Messages or enquiries you send us

Booking & Journey Information

When you make a booking, we process:

• Pickup and drop-off addresses

• Dates and times

• Flight numbers

• Passenger count

• Luggage details

• Child seat requirements

• Special journey instructions

Payment Information

Payments are processed securely by certified third-party providers (such as Stripe). We do not store full card details. Limited billing and transaction data may be retained for accounting and fraud prevention.

5. Website Usage & Log Data

When you visit our website, certain technical data is collected automatically, including:

• IP address

• Browser type and version

• Device and operating system

• Date and time of access

• Pages visited and referring URLs

• Error and performance data

This information is used to:

• Maintain website security and functionality

• Detect misuse or fraudulent activity

• Improve our services using anonymised or pseudonymised analysis

Log data is deleted or anonymised when no longer required, unless legal retention applies.

6. Cookies & Similar Technologies

We use cookies and similar technologies to ensure our website works properly and to improve user experience. Cookies may include:

• Essential cookies (required for bookings and security)

• Analytics cookies (to understand website usage)

• Functional cookies (to remember preferences)

• Marketing cookies (to measure advertising effectiveness)

You can manage or withdraw cookie consent at any time via our cookie banner or browser settings. Please refer to our Cookie Policy for full details.

7. Google Ads & Advertising Technologies

We use Google Ads to promote our services and reach users who may be interested in airport transfer bookings. Google Ads uses cookies and similar technologies to display relevant advertisements based on a user’s previous interactions with our website or other websites.

These cookies may collect non-personal information such as browser type, device information, IP address, and pages visited. This allows us to measure the effectiveness of our advertising campaigns and improve our marketing efforts.

Google may use this data to show personalised ads. Users can manage or opt out of personalised advertising by visiting Google’s Ads Settings or by adjusting cookie preferences in their browser.

For more information on how Google handles data, please refer to Google’s Privacy Policy.

8. Social Media

We operate official pages on platforms such as Facebook, Instagram, LinkedIn, and X (Twitter). These platforms process data according to their own privacy policies. If you contact us via social media messages, we will use your information only to respond to your enquiry.

9. Communications & Call Recording

When you contact us by phone, WhatsApp, email, live chat, or social media, we process your details to respond to your request.

Telephone calls may be recorded for:

• Quality assurance

• Training

• Compliance

• Dispute resolution

Call recordings are stored securely and deleted when no longer required.

10. Sharing Your Data

We only share the minimum necessary personal data with:

• Our drivers

• Licensed private hire subcontractors

• Fleet or service partners

This is done solely to provide your booked journey and related services.

11. Payments & Fraud Prevention

We use secure payment processors compliant with PCI DSS standards. For fraud prevention, limited data (such as IP address or transaction details) may be shared with fraud detection services. We do not sell personal data to third parties.

12. Email Marketing & Service Messages

Where legally permitted or with your consent, we may send:

• Booking confirmations and service notifications

• Marketing emails, offers, and newsletters

You can unsubscribe from marketing emails at any time. Some emails may include tracking to measure performance.

13. Third-Party Processors & International Transfers

We use trusted third-party providers for:

• Website hosting

• Payment processing

• Email and SMS delivery

• Analytics and security

All providers operate under GDPR-compliant agreements. Where data is transferred outside the UK, appropriate safeguards such as Standard Contractual Clauses are used.

14. Your Data Protection Rights

UK & EEA Customers

You have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion (where legally permitted)

• Restrict or object to processing

• Data portability

• Withdraw consent

• Lodge a complaint with the UK Information Commissioner’s Office (ICO)

GCC Customers

While data protection laws vary across GCC countries, we voluntarily extend equivalent rights, including:

• Transparency

• Access and correction

• Deletion where legally feasible

• Objection to marketing

• Withdrawal of consent

Requests can be made using our contact details. We respond within one month.

15. Automated Decision-Making

We do not use automated decision-making that produces legal or significant effects. If this changes in the future, you will be informed and given the right to human review.

16. Data Retention

We retain personal data only for as long as necessary:

• Booking and invoice records: up to 6 years

• Communications: as required for service and legal purposes

• Marketing data: until you unsubscribe

Data may be retained longer where required by law or for dispute resolution.

17. Children’s Privacy

We do not knowingly collect personal data from children under 16. If you believe a child has provided personal data, please contact us immediately so we can remove it.

18. Changes to This Privacy Policy

We may update this Privacy Policy due to legal, regulatory, or operational changes. The most current version will always be published on our website.

19. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

📧 bookings@eliteairporttransfer.co.uk

📍 Elite Airport Ltd, Luton, United Kingdom